[Resource Center Title]
[Explain why should people care?
What will this accomplish?
Tell all here...
There are a number of excellent ways to structure your resources/articles page. It’s essentially an index of blog articles, but you also have an opportunity to frame it as something much more valuable than a blog if you:
- Design the blog content itself as a multi-part educational resource instead of a bunch of random blog articles
- Structure the index as more like a book TOC or a course curriculum overview and less like a typical blog index.
Here are some examples of how that looks in practice:
- http://predictablerevenue.com/outbound (this is literally a bunch of links to blog posts and other reesources wrapped in some contextual information to frame it and give it a logical sequence)
- http://elementalselenium.com (this is light on the presentation but heavy on quality content and speaks to what 1 guy can accomplish. Dave built this by committing to publish one well-researched, useful tip each week for a year. As a result, he does very well in SEO for Selenium and related long-tail keyphrases (https://www.google.com/search?hl=en&q=selenium%20tips#hl=en&q=selenium+drop-down).)
- https://lesschurn.io/saas-churn-university (really nice simple, usable navigation)
- http://www.growthlab.com/ (more of a content hub designed to sell a service, but similar enough to include here)
I recommend that you also use content upgrades on your blog posts to encourage organic search traffic visitors to opt in to your email list. Here’s information on what a content upgrade is and how to set one up: http://blog.videofruit.com/how-to-build-upgrades/ Here’s a tool that makes it easier to set up content upgrades: https://shop.audienceops.com/downloads/content-upgrades/
You might lay your resource center articles out in a grid like the below:]