In this section of the page, demonstrate to your prospective clients that you understand the business problems you can help them solve or the areas in their business where you can move the needle on their behalf with custom software or whatever solution you provide.
As you're writing this, imagine that you'd like them to feel like you understand them so well that they become suspicious that you have a video camera hidden in their office. Imagine that whatever you write will get them nodding their head in agreement.
Wherever possible, make use of third party proof and data to make this section more persuasive.
If you're still using Excel spreadsheets to manage lab samples, you could be misplacing up to 7% of samples
According to Labwork Monthly, a 7% loss rate is the "thin blue line" that separates the top 20% of labs from the bottom 80%. Because lab prices are so standardized and margins so thin, you can't afford to be in the bottom 80% of performance.
Fortunately, there is a solution. We can build you a custom sample tracking solution with the following benefits:
- Easy, intuitive user interface on both desktop and tablet computers so your staff has a fast learning curve
- Simple barcode scanning with off-the-shelf scanner hardware for low implementation cost
- Flexible integration with Salesforce for flexible, efficient customer support
We've built dozens of mobile and desktop applications for other companies, and we'd be delighted to use that expertise to help you quickly and easily create a custom sample tracking solution for your lab that gets you in the top 20% of lab performance.
Unlike other software developers, we have a project estimation system that actually works, so 90% of our projects are completed on or under budget.
Add your best client testimonials below. You can add more than two, but more than four is probably not necessary, or if you have that many put the rest of them on a separate page. If you (with your clients' permission) tweak the language of these testimonials to make them more relevant to your new focus, do that.
"Reduced our CAC by 37%"
Before working with BitCo, we were using a pastiche of expensive PPC ads, ineffective content marketing, and old fashioned luck to acquire new clients. The iOS app BitCo helped us develop changed that by reducing our customer acquisition cost by 37%. There are lots of iOS developers out there, but very few who have BitCo's expertise in effective mobile marketing apps in our industry.
-- Frank George, WidgetCo
"Freed up two W2 employees"
The business workflow app BitCo helped us build freed up two full-time employees to do more valuable work. Instead of spending $130k/year on temps to augment these employees efforts, we have a highly-usable software solution that even our longtime employees find intuitive to use. BitCo's insight into our user's needs impressed us from day one.
--Billy Jean, JeanCo
Add a call to action here. Unless you are super busy right now, this call to action should accomplish two things:
- Generate lots of conversations, some of which may be with qualified prospects
- Define the structure of your call so that prospects know what to expect during the call. The call should offer value, so it should not be only a qualification call.
Complementary Course Diagnostic [example for someone in the e-learning niche]
With 30 minutes spent looking over your course content together, we can diagnose the root cause(s) of poor learning and financial performance. After 30 minutes on the phone or Skype with me, you will:
- Understand why your course is suffering high abandonment rates
- Have a list of three or more ways to improve learner outcomes
- Know the biggest gap students experience in translating your course content into results
- Have a list of ideas for improving your course marketing
We’ll have to move fast, of course, to get through all this in 30 minutes but don’t worry, I’ll keep us on track. To receive your meeting agenda and scheduling instructions, enter your email address below and click the button.
The best 30 minutes I've spent on my business this quarter!
— Joe Smith, Companyname